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Van Heusen Rebrand

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Van Heusen, established in 1881, has primarily been known as a men's dress brand. With the rise of casual office wear, pre and post covid, I was tasked, with my team, to market the brand with a more stripped down product focus approach that works in and out of the office,. 

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Taking it back to the core of clean, smart design that can be worn from day to night.

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brand strategy, creative direction, casting, 

post production direction/involvement

through to consumer facing.

Credits

Agency: PVH Marketing + Anthony Trama
VP / Creative Director: Samantha Truedsson

SR Art Director: Cristina Delgado

Art Director: Meredith Christensen
Styling: Chad Kincaid
Photography: Andy Ryan
Image Retouching: Splash Worldwide
Producer: Scott Boucher Productions

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