Van Heusen Rebrand

​

Van Heusen, established in 1881, has primarily been known as a men's dress brand. With the rise of casual office wear, pre and post covid, I was tasked, with my team, to market the brand with a more stripped down product focus approach that works in and out of the office,. 

​

Taking it back to the core of clean, smart design that can be worn from day to night.