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Van Heusen Rebrand
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Van Heusen, established in 1881, has primarily been known as a men's dress brand. With the rise of casual office wear, pre and post covid, I was tasked, with my team, to market the brand with a more stripped down product focus approach that works in and out of the office,.
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Taking it back to the core of clean, smart design that can be worn from day to night.
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brand strategy, creative direction, casting,
post production direction/involvement
through to consumer facing.














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