Nike Underwear 
Launch '20
Your First Move

When the world unexpectedly shut down, we were on the verge of starting campaign creative for the launch of Nike Underwear.  Delivery dates were not changing regardless of the state of the world, so we were tasked with finding a new way to create content when no one could be in the same room together.  Challenge Accepted!

 

As a result we remotely shot multiple international athletes in and around their own homes as they started their day.  We used friends, family and a small crew of locals as our team on the ground while each of us dialed in from around the country and world. That content was then turned into a multi platform global campaign. 

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