Marmot

Marmot Fall/Winter 2024 campaign brought the brand’s legacy of quality and innovation into sharper focus, building on insights that revealed Marmot as beloved by enthusiasts but underrecognized by occasional adventurers. Guided by this, we redefined Marmot as a bridge between heritage and modernity, emphasizing versatility, inclusivity, and community.

Inspired by Marmot’s scrappy origins and the authenticity of pre-smartphone “snapshot” culture, our creative direction balanced nostalgia with bold functionality. From relaxed hangouts to technical challenges, we demonstrated Marmot’s ability to fit seamlessly into every outdoor lifestyle. The result: a campaign that connected Marmot’s heritage to its future, inviting everyone—newcomers and veterans alike—to embrace adventure with confidence and joy.

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brand strategy, creative direction, casting, post production direction/involvement through to consumer facing.